Free shipping over $100Three awards. One year.
Our story

Live the moment.
Love tomorrow.

Real wine from Paso Robles. Non-alcoholic, with just enough lift. Made for the nights you want to remember, and the mornings you'd rather not lose.

0.0%
ABV
4mg
THC / glass
3x
Award-winning
Two friends toasting with Bloom & Barrel Chardonnay by the dock
A better kind of unwind.Bloom & Barrel
TEXSOM 2026
Judges' Selection
4mg THC · per glass
Bloom & Barrel Paso Red with flowers

Why we started

We missed the ritual, not the alcohol.

Somewhere along the way, a lot of us started drinking less. Brighter mornings, more yeses to the next day, more reasons to stay clear. But cutting the alcohol quietly cut something else too.

The pour. The clink. The long table. The reason everyone stays a little longer.

We didn't want a wellness shot or another seltzer. We wanted the ritual back. So we made it. Real wine you can pour, share, and toast with, that leaves tomorrow exactly where you want it.

What's in the glass

Real wine, made for how you want to feel.

Real wine

Authentic Paso Robles varietals with real character and structure. It tastes like wine because it is wine.

Non-alcoholic

The full ritual, without the alcohol. No hangover, no heaviness, no sacrifice.

4mg THC per glass

A gentle, social lift that complements the moment instead of taking it over. Just enough.

30 calories per glass

A lighter pour that keeps you bright, balanced, and tomorrow-friendly.

Outdoor vineyard table set for a wine tasting in Paso Robles

From the vine

Born in Paso Robles, where California's wine soul lives.

Tucked between the Pacific and the rolling inland hills, Paso Robles is where tradition and fresh thinking have always gotten along. Warm days, cool coastal nights, and limestone-rich soil give the wine here its depth, its balance, its character. But Paso is more than a spot on the map. It runs on an independent, hands-on streak, a whole community of growers and makers who still believe in craft, in patience, in doing things the right way even when the shortcut is sitting right there.

That's why we started here. Like us, Paso cares about where wine comes from and where it's going.

Real wine, made modern.

It begins the way good wine always has. Real grapes from Paso Robles, in the hands of winemakers who've spent their lives doing this. We don't rush it and we don't fake it. Then we take the alcohol out and add a precise 4mg of THC per glass. The same pour you know, with a brighter way to feel it.

How it feels

Just enough lift to stay in the moment.

Bloom & Barrel Chardonnay bottle with a wine glass and fresh peaches
The lift

Light, social, present. Not foggy.

Onset

~15 min

Pour a glass and give it about fifteen minutes. What comes is light and social, the kind of ease that pulls you into the conversation instead of out of it. Bright, not heavy. Present, not foggy. You stay you.

Bright

Clear-headed. No heaviness, no haze.

Social

Conversations flow. You lean in, not out.

Tomorrow-friendly

Wake up as sharp as you went to bed.

The proof

The judges agree.

In 2026 we entered two of the most respected wine and spirits competitions in the country. We came home with three awards. Turns out real wine still tastes like real wine.

  • High Spirits 2026 Platinum medal
    High Spirits 2026
    Platinum
  • TEXSOM 2026 Judges' Selection medal
    TEXSOM 2026
    Judges' Selection
  • High Spirits 2026 Gold medal
    High Spirits 2026
    Gold

Three awards. Two competitions. One year.

Bloom & Barrel foundersBloom & Barrel tasting room building exterior

Behind every bottle

Made by people who love the pour.

We come from wine, hospitality, and wellness, all of it rooted in and around Paso Robles. And we all noticed the same thing. The table got quieter when the bottle left. Bloom & Barrel is our way of bringing it back. The same ritual, the same gathering, a brighter morning after.

Find your bloom.

Two wines. One brighter way to unwind.

A better kind of unwind.