Meet Bloom & Barrel
A New Kind of Unwind.
We started Bloom & Barrel with a simple idea: what if a non-alcoholic wine could delight the palate, elevate your mood, and offer a more mindful way to unwind?
We wanted to keep everything we love about wine – the pour, the ritual, the moment of connection, without the elements that slow you down.
As social habits shift and more people look for creative ways to relax and feel good, we saw an opportunity to create something different. So we decided to reimagine wine for today: real, premium Paso Robles wine that’s gently dealcoholized and infused with fast-acting, flavorless THC. The result? A crisp, delicious pour that delivers all the flavor and enjoyment of wine, without the messy hangover. Whether you’re catching up with friends, heading to a girls’ night out, or just chilling on the couch, it’s wine, made for now.
Born in Paso Robles
Made for good times
Paso Robles is where California’s sun meets its soul. Tucked between coastal breezes and rolling golden hills, it’s a place where creativity and craft pour together naturally. Here, winemakers still get their hands dirty, blending old-world care with a fresh California spirit. That’s why we chose Paso, it’s not just where our wine comes from, it’s where our easygoing, feel-good attitude was born.
Behind Every Bottle
Our founders come from wine, hospitality, and wellness backgrounds, but they share one idea: that wine’s social spirit should live on, even without the alcohol. Together they turned that idea into Bloom & Barrel, pairing winemaking craft with modern innovation to create a pour that’s as real as it is refreshing.
